Company:
Health Market Science (acquired by LexisNexis in 2014) – Master Data Management
My Role:
Lead UX Designer
Problem to Solve:
Life Science companies predominantly do business with healthcare providers, from small practices to massive health networks. Being able to understand the potential value of individual practitioners and visualize their connections across the industry can give invaluable insight to a Life Science sales and marketing strategy.
Wanting to leverage the reputation of HMS’s Master Data Management platform, a client requested a POC for a tool that would make this visualization simple and intuitive. The goal was to provide the client with a way to manage all of their data sources and see the “golden record” (the amalgamated and cross-verified record) for each practitioner.
As the UX lead on HMS’s Innovations Team, this project came with a major challenge: my “users” were extremely hard to communicate with, since most of them were busy pharmaceutical executives. It was difficult to get direct access, and much of my problem definition phase had to be filtered through our VPs and C-level executives. This was a challenge, but I was able to get the information I needed and we delivered a successful POC, which turned into an $8M TCV project. I credit my success on this project to building trust and strong working relationships across all levels of the company.
My Contributions:
- Stakeholder interviews
- Collaborated on requirements gathering and release iteration planning
- Wireframes and prototypes
- UX support for software developers
- Collaborated on presenting iterations to clients
Screenshots
A healthcare practitioner’s profile, showing the most accurate distillation of various sources of data in one view
Profile showing the network of influence with other healthcare practitioners
The various sources that create the amalgamated view
